Should You Go With An Independent Insurance Agency?

The only thing certain in this age is uncertainty. Insurance is something that protects you and cover your assets against it. Everything we own can be covered through insurance, whether it is our life or material things like a car, home, etc. However, there is a huge market of these services out there, and it becomes nearly impossible to choose one service over the other. Again, shuffling between several service providers in quick succession is not useful and may even be detrimental to your finances. Hiring an independent insurance agency over a larger company is better when you are looking to get your car insurance and homeowners insurance.

Stay with the same agency!

When you look to associate in a business relationship, the first thing you expect is stability and certainty. However, you have to deal with situations where there is little certainty and high dynamics in play. Take for example when you look to get insurance for your car or home or any other thing. If now and then you change the agency or professional insuring your assets, you will be up for a lot more efforts and variable rates. There are several formalities for completing these processes which include documentation and other things. If you change the agent, you will have to redo all these things from scratch. On the contrary, if you continue with the same agent, then it is very likely that he or she would maintain your documents and other needed things which can be used in the next renewing cycle.

Familiar faces!

The advantage of working with an independent insurance agency is that because of its small size, they allow the agents to serve the same clients for a long period. On the contrary, a bigger firm would have a large pool of agents, and they may shuffle and shift these agents very often according to their convenience. We as humans are prone to getting familiar with one another and developing relations. We like to see the people we know. A smaller agency helps you feel comfortable and at home.

Care of policy expiration

Another advantage is that an independent insurance agency would keep track of the expiration dates of your insurance policies including that of car insurance and homeowners insurance. This allows you to get rid of the constant attention toward the variety of insurance covers you have for your house, vehicles, and other things.

Small is better!

Further, the smaller the company, the faster their service. However, don’t take it for granted. Make inquiries into the matter until you are hundred per cent sure about the authenticity and commitment of the service provider. There has to be a certain bottom line for choosing an agency like Morrow Insurance; they have their own infrastructure and staff to serve you.

You are important!

Above all, an independent insurance agency does not have millions of customers. This makes you valuable to them, and you can expect personal attention every time you call them or get in touch with them. They can help you find better policies in the same budget. They will go the extra mile to convince you and bring more benefits to you. This kind of attention and service may not be available for you with bigger groups unless you are a potential client.

Personal attention!

Imagine you calling them and they recognize you by your name! How would you feel? You can expect this kind of personalized response from an independent insurance agency. And they can get you the best rates and payment plans. Money is an incentive to both, the company and the client.

So next time you look for car insurance and homeowners insurance, think of an independent insurance agency.

Importance Of Online Reviews For Orlando Landscaping Businesses

Most consumers undertake extensive research including reading product reviews before purchasing goods and services. As such, it is advisable for businesses to publish reviews related to their offerings as well. Here are the benefits of online reviews for an Orlando landscaping service provider.

Rank High on Local Landscaping and Sod Service Search Results

Publishing reviews may help your landscaping business rank high on local search results and attract more traffic to your brand’s website. This is important for several reasons. Firstly, Google says that it returns search results with a local bearing when consumers search for businesses near their location. As such, companies that rank high on local results are likely to benefit from an increase in foot traffic. What’s more, Google says that it uses local search results to suggest certain options when consumers type queries related to local businesses.

Brand Exposure

Reviews will put your brand in front of a larger number of consumer eyeballs, which translates to brand exposure. According to data published by Forbes, 88% of consumers read and trust online reviews as much as they trust recommendations from friends. Also, the same survey found that only 12% of the population does not read reviews published online regularly. These statistics show that businesses that do not post product/service reviews lose a tremendous opportunity to reach attentive consumers.

Increase Revenues

Businesses that publish reviews online enjoy higher revenues due to their higher rank on local search results and better brand exposure. For instance, data released by Invesco shows that 31% of consumers are likely to purchase goods and services from businesses with excellent reviews. At the same, 72% of consumers take an action after reading positive reviews. This is in addition to 72% of consumers who say that they trust local businesses with positive reviews meaning they are more likely to purchase products from the same companies.

Market Your Business

You can leverage reviews to deliver branded content to readers. This is beneficial because it gives you the opportunity to create a brand narrative that suits your marketing needs. Do not allow other people to shape your brand’s story; you may end up with a public relations disaster because there is no guarantee that they will always promote your business. In fact, more data published by Invesco show that 86% of consumers are hesitant to buy products or services from companies with negative online reviews.

Keep Competitors at Bay

Another benefit of publishing product or brand reviews is keeping competitors at bay. Remember, consumers are likely to purchase competitor’s goods/services if they are the only ones publishing web reviews. Furthermore, they are unlikely to buy your services if they do not know about your sod service in Orlando offerings.

Consumer Data

Publishing reviews will enable you to collect data that you can use to calculate metrics such as the source of review readers, review content that attracts the highest number of readers, and calls-to-action that generate high engagement rates. Data analytics can help you make data-driven decisions, which in turn will help you improve productivity and even service delivery.

Social Media Reach

You can use reviews to market your brand’s landscaping and sod services on social media. For example, you could post content on social networking sites with links to the reviews already published. Social media is important because sites including Facebook, Instagram, Twitter and LinkedIn have more than two billion members.


Product or service reviews are important for landscaping businesses in Orlando because they help brands rank high on local search results. Also, they enhance brand reach on social media, increase revenues, improve brand exposure, help brands keep competitors at bay, and enable businesses to collect useful consumer data.